YOU & OIL Natural Cosmetics

Étiquette

Raugyklos g. 3-5, 01140 Vilnius, Lithuania

Design Agency: étiquette
Brand strategy & identity insights Black Swan Brands: Giedrė Stabingytė & Andrius Skalandis
Art direction & design: Valerija Žilėnienė, Irmantas Savulionis, Algirdas Orantas
Product 3D modeling: Tadas Svilainis
Project Type: Produced, Commercial Work
Client: Biokosmetikos Manufaktūra, UAB
Location: Vilnius, Lithuania
Packaging Contents: Natural Cosmetic
Packaging Materials: Glass, Paper, Plastic

TASK:
New brand logo and packaging design for a line of natural cosmetics. Use color coding effectively, strengthen natural and professional image of the product.

PRODUCT DIFFERENTIATION
All products divided into 5 colored lines depending on their effect: balance, energy, nutrition, calming effect and products for men.

COMPETENCE
Redesigned logo, white “pharmaceutical” rectangles and lab-style numbering.

OIL EFFECT
Intensive color gradients symbolize the effect of oil on skin.

SENSORY EFFECT
Soft touch finishing conveys the feeling of healthy skin.