Essenté Premium Cosmetic Brand

Design Agency: LION Brand & Story
Project Type: Produced, Commercial Work
Client: Mako Butterfly
Location: Czech Republic
Packaging Contents: Cosmetic creams
Packaging Materials: Plastic

Challenge:
A leading manufacturer of professional Czech cosmetics Mako Butterfly, created an entirely new, premium brand Essen. Our task was to transform their vision into a complete graphical form.

Solution:
After a thorough acquaintance with the client’s wishes and needs of the target groups, we have prepared creative concepts, which depicted different aspects and benefits of the new brand. All concepts symbolized premium quality of products, so it was hard to decide which was the best. After joint consultation was elected one of the concepts and further elaborated on the various applications.

Result:
Winning design was used in many formats – such as the Manual of graphic style, packaging design, catalog, roll-ups, e-commerce webdesign and other supporting sales materials. Brand began selling in beauty parlors and online. Since its introduction to the market, sales are growing and popularity among customers too.

What’s Unique?
We achieved the right feelings from the packaging – pureness and high quality of the product inside.