Good Karma Coffee

Posted on

Derrick Lin

Global

Creative Agency: ADDA Studio
Project Type: Produced, Commercial Work
Client: GKC Contingent Vertriebs- & Projektentwicklungs GmbH
Art Direction: Christian Vögtlin
Graphic Design: Nadine März, Michael Adolph
Copy: Judith Peters
Project management: Stephan Kühn
Location: Germany

The packaging design strikes a completely new path – as does the overall concept of Good Karma Coffee. With its eye-catching play of colours, the modern typography and an extraordinary name, Good Karma Coffee embodies an anticipatory and high-quality zeitgeist in the coffee shelf.

The flow of taste and karma doesn’t only look beautiful, but it also demonstrates that we are responsible for our actions in the here and now. Even small and simple acts of kindness can have a huge impact – like buying a Good Karma Coffee product. We are all connected and therefore responsible for each other – this is what is being reinforced when buying Good Karma Coffee: No matter whether it’s the coffee farmer in the fields or international charity projects, Good Karma Coffee donates one Euro towards social projects with every product sold.