Creative Agency: BLOK
Creative Director: Vaishnavi Mahendran, Zarko Dumicic
Project Type: Produced, Commercial Work
Packaging Contents: Instructional Manual + Fridge Magnet
Packaging Materials: Paper
Hicare is a pest management service company based in Mumbai, India. The brief was to transform their service into a product that could be sold across retail stores nationwide. The packaging had to disruptive on the shelves and incite curiosity for the consumer to pick up the product to know more.
The studio developed the concept of Hicare Happy Home with the intention to connect with their target audience of housewives and families. The concept was to sell ‘relaxation in a box’ – to allow the consumer to feel a sense of calm and relaxation when they buy the pack, allowing the experts from Hicare to handle the issue of pest control within their homes. A custom box was designed that was inspired by the classic shape of a house. Each box comes with a manual containing the company’s service activation number and useful information on pest management along with a fridge magnet with a friendly pest illustration as a keepsake. For the package design, we paired warm and friendly colors with clean typography to convey an emotion of relaxation and dependability when the consumer buys the product. Special printing finishes of spot UV & embossing was used to create a striking package design that would premium and stand out amongst the clutter of retail store aisles.
A custom box shape was designed as a container for the instruction manual & keepsake fridge magnet. Special printing of spot UV gloss and embossing was used for the package typography. The end result was a package design that causes market disruption and a first of its kind in the category of branding for pest management / homecare services.