Peckish Bird Seed (Student Project)

Derrick Lin


Designer: Shohaib Iqbal
Tutor Andy Bainbridge, Jon Harker
School: UCLAN (University of Central Lancashire)
Course: Graphic Design
Tutor: Andy Bainbridge, Jon Harker
Project Type: Student Project
Location: Preston, UK
Packaging Contents: Bird Seed
Packaging Materials: Card

Project Brief
Take an item from a supermarket shelf that is worth £1 (approx.) and then re-design and repackage the item and in someway give the product “added value”, so it can be replaced on the supermarket shelf and sold for double the price.

What’s Unique?
My solution was a statement solution that creatively uses a folding technique to mimic the opening and closing of a bird’s mouth to dispense the seeds. The design itself interacts perfectly with kids and also adults too!.

I chose 3 domestic garden Birds to create a range, Blackbird,Robin & Blue tit.