Slice Wavy Fries

Posted on

Derrick Lin


Creative Agency: Seven Agency
Designer: Thiago Ranielli
Project Type: Produced, Commercial Work
Client: Distribuidora Muller
Location: Brazil
Packaging Contents: Snacks Wavy Fries
Packaging Materials: Metallic BOPP

Slice is a wavy fries well known in southern Brazil. Very consumed in the local market, the product has a good quality, but the drapery always presented less than this quality. The new proposal eliminated the confusing visual information from the previous design, and added a position “for those who do not stop.”. This position was evidenced by the dynamic packaging through the hurricane. The brand was revived by adding movement and mannerism, and the colors of the original flavors underwent fine-tuning to give more liveliness and joy to the product.

What’s Unique?
Dynamism and movement, along with the vibrant colors make this very energetic, cheerful design.