Rotas de Portugal Wine Packaging

Wine & Shine


Creative Agency: Wine & Shine
Creative Direction: Paal Myhre and Rita Monteiro
Concept/Copywriting: Tinta Amarela
Design: Myhre Design
Wine Photography Santos & Seixo
Project Type: Produced, Commercial Work
Client: Santos & Seixo Wine Exports, Lda
Location: Lisbon, Portugal
Packaging Contents: Wine
Packaging Materials: Paper, glass, capsule

In Portugal there are about 250 native grape varieties and dozens of wine regions. So Rotas de Portugal multi-region wine range was designed as an invitation to travel through it.

The wine brand was created by the Wine & Shine team for Santos & Seixo Wine Exports Lda from scratch: concept, naming, branding and label design. Santos & Seixo believes that there is a world to explore in the wines of Portugal, so we made it as an invitation to travel.

What’s Unique?
Rotas de Portugal (meaning Portuguese routes) wine packaging was designed with a fresh approach to the Portuguese wines aimed at exports and foreign wine lovers. The joyful label invites to travel through the diverse wine regions, including the design of an old tram ticket. Clear information profiled each wine according to personal taste – intense, sweet, fresh… And high quality finishing details eased confidence on the wine quality.