Sharper Milk (Concept)

Derrick Lin


Designers: Vyacheslav Korzyuk / Vladimir Malyavko
Creator: Vladimir Malyavko
Project Type: Concept
Location: Minsk, Belarus
Packaging Contents: Milk
Packaging Materials: Glass

What could be better than Friday night? The day is over, all problems and questions are left behind. It’s time to get a bottle of your favorite, crafting … milk!

Our world has changed. Young people spend more and more time to the issues of a healthy lifestyle and proper nutrition. But how to get wants and needs met? Not to be the black sheep on a party or among your friends? Milk «Sharper»! Milk plays with us in the game – first you see a beer because of a beer design packaging, and actually inside the milk! A clever trick!

For whom?
Active youth, 25-28 years of age. They are always searching for a new experiences, new emotions. For them, the most important forms, not the content. That is why the new «Sharper» milk resembles alcoholic drink – it is important for the audience to be part of the “subculture” in which they are, but at the same time, it is important for them to stick to their principles of life – taking care of a healthy lifestyle.

Have you ever seen a modern boy and girls who drink milk after 23.00 on the street or in a club? We are not. For this reason, and was developed a new product that is changing the scope of the consumption of milk. Leave the milk in packages for family breakfast! Your new choice is a convenient glass bottle, which is so easy to buy in any store.

Milk «Sharper». Not for glasses!