Creative Agency: Brandy Design
Project Type: Produced, Commercial Work
Packaging Contents: Oils
BASA is a new brand of bio-cosmetics, whose strategy is built on simplicity and honesty. To communicate these features we created a logo based on geometrical layout, where simple, clean typography used for brand’s name is a central part of one-colored square. Vivid, solid color adds dynamic to the packaging and makes it more recognizable for the customers.
BASA products are 100% pure oils, rich with macronutrients and have many universal implementations. To underline natural source of the components and its benefits we used brown, uncoated carton as a packaging material and printed subtle pattern that imitates tree’s annual growth rings. Both the packaging and the product are pure essentialism.