Four Barrel Coffee (Student Project)

Designer: Jesper Forsberg Landin
Project Type: Student Project
School: Academy of Art University
Course: Packaging 1
Tutor: Kathrin Blatter
Location: San Francisco & Stockholm, Sweden
Packaging Contents: Coffee
Packaging Materials: Glass

School project to create packaging of bottled coffee for Four Barrel Coffee, a coffee roaster based in San Francisco, California with cafés in the Bay Area. They roast their own beans, control their wholesale and operate the cafés. The coffee shops does not provide free Wi-Fi or power for laptops as a statement to make the experience more personal. The company is very outspoken about the quality but also the mystery of coffee. This romantic relationship to the product is essential and connects to the diversity of the people coming to the cafés. The tone I tried to create was mysterious, crafted, natural and dark. I therefore took inspiration from wiccan religion, black magic and witches. I wanted the occult theme to come through while having a clean and modern design.