Creative Agency: Sand Creative
Creative Direction: Sean Harvey
MD of Cyrano Armagnac: Cesar Kuberek
Illustrator: Alex machin
Printer: Romain Mas (Autajon)
Project Type: Produced, Commercial Work
Client: Cyrano Armagnac
Location: Kent, England
Packaging Contents: Armagnac (Brandy)
Packaging Substrate / Materials: Glass, paper
Printing Process: Screen printing, coated and uncoated finish. Digital printing, hot foil, high build screen.

Cyrano de Bergerac is a famous French play written in 1897 by Edmond Rostand and is based on the real life character from 17th century France.

Cyrano is a soldier and a poet who is in love with Roxane but he is too ashamed to admit it because of his big nose. When a fellow cadet, Christian, falls for Roxane, Cyrano writes love letters signed with Christians name and Roxane doesn’t realise that it’s Cyrano’s words she falls for.

This Legend inspired the creation of 3 Armagnacs.

The first two are 25 and 50 year old fine blends. They are complex, with a real depth of character, much like the man himself.

The third, Cyrano Roxane, is a clear, fruity and fresh Armagnac, positioned as a distinctly separate offering to the aged Armagnacs and perfect for the bartender’s cocktail armoury of spirits.

What’s Unique?
The labels play with different textures. The sword of Roxane has a glossy finish while the band is textured and matt. The 25 and 50 year old labels use a high build screen on the logo which contrasts against a flatter matt label.