Livadiiskaya Loza

Creative Agency: ShumiLoveDesign
Creative Director: Valerii Shumilov
Project Type: Produced, Commercial Work
Location: Moldova, Russia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper

While working on this project the agency’s specialists were tasked to create a visual for the product, which would correspond to the spirit and traditions of the classic Old World wines. The bottle had to look worthily and restrained on the product shelf, attracting the type of consumer that would usually prefer classic European wines.

The presented solution for this line of wines fully corresponds to the task set by the client. The larger part of the label represents a clear white field that harbors a few strict graphic elements, technical information, trademark name and logo, and the wine variety. In this perspective the label fully corresponds to the visual traditions of classic French wines. However, the opposite element in the overall composition is the painting in the upper part of the label. Its manner of execution and vivid colors introduce a contrast to the lower part. Thanks to this opposition of two distinct elements, the label looks strict, and at the same time, fresh and bright – attracting the consumer’s attention and emphasizing the role of European winemaking traditions in these wines.