Designer: Jorge Simeira
Project Type: Produced, Commercial Work
Client: Capelli Cosméticos
Location: Campinas, Brasil
Packaging Contents: Cosmetic Men
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Launch of the men’s line of cosmetics Bell ‘Uomo.

The idea behind the Bell ‘Uomo line is to bring the consumer a unique product with a packaging that goes to the male audience.

The brand developed a unique and innovative product for the male audience but did not have a brand and appointment definition. They needed a strategy to turn the innovative product into a trusted beauty brand.