King’s Milk (Student Project)

Derrick Lin


Designer: Seunghee Baek
Project Type: Student Project
School: Hongik University
Course: Design Studio(4)
Tutor: Hyunkyung Park
Location: Seoul, Republic of Korea
Packaging Contents: Milk, Cheese, Yogurt
Packaging Substrate / Materials: Paper, Glass, Plastic
Printing Process: Digital printing

King’s Milk is a brand of milk based on an interesting and unique brand story and symbol.

The country Seolkook—Snow capped mountain. Since The king of Seolkook loved to drink milk so much, his beard turned white. One day, the king heard the story that the people under the mountain are not drinking milk. The king gave his speech. “Drink the milk!”

King’s Milk promises to convey the taste of fresh and rich milk that is like drinking with cold, white snow. In addition to the original 100% white milk, we processed milk containing the taste of ingredients such as banana, chocolate, strawberry, fresh yogurt, and cheese.

What’s Unique?
Colostrum Premium Line and Christmas Edition offer expansion directions of the Kings Milk brand.