Derrick Lin


Creative Agency: Bonker’s Art
Project Type: Produced, Commercial Work
Client: Aadvik Foods
Location: Chandigarh, India
Packaging Contents: Milk, Milk Powder
Packaging Substrate / Materials: Plastic
Printing Process: Screen Printing, Digital Printing

Camel milk is a highly nutritious food consumed by the Bedouins and many other desert communities of the world. It has been consumed in India. Camel milk provided these communities with a staple food to face the harsh weathers and living conditions of the desert. Although camel milk is low in fat, it has a high percentage of unsaturated fatty acids that are beneficial to the human body. The high vitamins and minerals content put camel milk in the category of super food.

The brief Indicated that the product should communicate to the professional milk products that would also serve as a visual element of drinking establishments where it is placed. Aadvik give us responsibility to make a good appealing package design. The team Bonker’s did a research on consumer trend and product culture to establish a good and appealing packaging for Aadvik.