Bite into Nature

Posted on

Derrick Lin


Designer: Kirti Gupta
Project Type: Produced, Commercial Work
Client: Happy Roots
Location: India
Packaging Contents: Cookies
Packaging Substrate / Materials: Brown Paper
Printing Process: Digital Printing

This project was done for a young company named Happy Roots. Happy Roots is a growing company based in Pune with a bold mission to combine rural development with food innovation. The brief given was simple – Attractive, biodegradable packaging that can represent what the company is about.

Happy Roots produces delicious and healthy munchies. It aims on health conscious people, who wants to lead a fit life. Happy Roots being a start-up, there were a lot of limitations with respect to cost and materials, therefore, we have used brown-paper ziplock bags with a window for display, so that people can know what they are eating. As Happy Roots highly believes and follows a very transparent system for their processes.

What’s Unique?
The packaging is unique because of it’s display window along with the illustrations. The fun colors make it look pretty attractive. It’s a feasible, fun and low-cost solution for cookies and crackers.