Creative Agency: Partners Y&R
Creative Director: Alexandros Alexandrou
Art Director: Andreas Pitsillides
Copy Writer: Alexandra Paspalidou
Graphic Designer: Anna Miltiadou
Account Executive: Maria Koni
Media Manager: Stella Minnoshi
Project Type: Produced, Commercial Work
Client: Grigoriou B.E. Ltd.
Packaging Contents: Cold cuts
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Offset
Grigoriou Kids is a series of meat delicacies specially made for children, naturally fresh, with high nutritional value and low in fat.
The series was firstly introduced with Disney characters but when those rights expired, we were left with only one question “How do we make something as exciting and fun for the kids without their beloved Disney characters?”
So we thought… its our turn to play, and oh boy did we play!
We created new characters to dress the packages which will not only attract our younger audience but older ones as well!
Its unique in the way of showing the product, through the mouth of our characters. They also have perforated arms in the back of the package, opening them makes our character really pop to life, and allows children to play with them.