Bingo Glass Cleaner Spray

Creative Agency: Tasarist
Designer: Musa Celik
Project Type: Produced, Commercial Work
Client: Hayat Kimya / Bingo
Location: Istanbul / Turkey
Packaging Contents: Glass Cleaner
Packaging Substrate / Materials: Plastic

The main expectation of consumers is sparkle for glass cleaner category. Diamond is the first jewel come to mind when it comes to sparkle. From this viewpoint, a bottle design is prepared inspiring from diamond shape. An extraordinary and easily differentiating bottle is designed to be in line with product positioning of the brand. With its modern and unique appearance, the new design innovates its category, because almost all glass cleaner bottles have the same look. Angled form of the design provides a high strength structure by using less packaging material. Readymade cap is preferred to avoid any additional investment cost. The project is completed with a diamond shaped label area to strengthen the claim. The main goals of this redesign project are differentiating on the shelf and positioning the product more premium compared to its competitors. Targets of the project are achieved with providing a modern and unique appearance for the bottle.

What’s Unique?
With its modern and unique appearance, the new design innovates its category, because almost all glass cleaner bottles have the same look. Angled form of the design provides a high strength structure by using less packaging material.