Squeeze Some Fun Out Of Life

Creative Agency: Family (and friends)
Project Type: Produced, Commercial Work
Client: Askeys
Location: United Kingdom
Packaging Contents: Ice cream dessert topping
Packaging Substrate / Materials: PEHD and cellophane
Printing Process: Flexo

Sometimes life needs just to be about fun. Not trends, not fads, not low fat, not low sugar. In fact, no low anything. Just high on love.

Askey’s Ice cream toppings, including Strawberry, raspberry, toffee and mike chocolate are designed to add a bit of joy to home-made ice creams and desserts. The new designs celebrate play and the brand’s tagline ‘Let your imagination run free’ by deliberately over exaggerating scale and movement to evoke fun and create strong shelf impact.

For those wanting something a bit crunchier, there’s Crackin! – magic chocolate sauce that goes hard when it hits the frozen-ice cream. How does that stuff work? Magic, that’s how..

What’s Unique?
For 100 years Askeys have been dedicated to providing you with everything you need to create the perfect dessert!

Askeys was founded in 1910 when Laurens Tedeschi set up the business in Kensal Road, London and brought the ice cream cornet to the UK! Now they produce millions of wafers and cones every year, in all shapes and sizes to suit all occasions.