Israel’s First Single Malt Whisky

plan b branding & strategy

Tel Aviv-Yafo, Israel

Creative Agency: plan b creative team
Creative director: Max Gat-mor
Art Director: Maya Agassi
Project Type: Produced, Commercial Work
Client: M&H Distillery
Location: Tel Aviv Israel
Packaging Contents: Single malt whisky
Packaging Substrate / Materials: Paper, Cardboard, Foils, Glass
Printing Process: Foil Stamping, Printing

The Milk & Honey Distillery, Israel’s first whisky distillery, is proud to launch Israel’s First Single Malt Whisky. Made in Israel from start to finish, this is the first release of a single malt spirit that was matured for 3 years and hence complies with the definition of whisky in Scotland and many other parts of the world.

This exclusive edition of 391 numbered bottles is released under the Milk & Honey’s Experimental Series, a harbinger of world-class whisky, scheduled for world-wide distribution in 2019. Israel’s First Single Malt Whisky is a refreshing non-filtered single cask whisky, bottled at 46% abv. The whisky is mature and complex for its young age, thanks to Israel’s hot climate conditions.