FC Barcelona 2017/18 Jersey – Premium Edition

Creative Agency: Oxigen
Project Type: Commercial Work
Creative direction: Sònia Rodríguez Grau
Art direction: Carlos Pérez
Client: FC Barcelona, Nike
Location: Barcelona, Spain
Packaging Contents: Sports jersey
Packaging Substrate / Materials: Paper Skin and methacrylate
Printing Process: Stamping gloss black and silver, punching

Exclusive packaging design, targeted to the media and VIP’s pre-release of the new Barça 2017/18 Shirt. Under the concept of “The Shirt Never Sleeps”, it is played with black and a series of pieces are articulated and combined with different materials resulting in premium packaging. Both the functional design of the pack and its choice at the level of finishes has been a scrupulous study for its correct sensorial harmonization. Combining black Skin Curious collection® paper, with a black glossy stamping, makes it unique to each piece by playing with black. In addition, it is a combination of black methacrylate plate that creates a set of lights and shadows by the typographic die; refined details even on the silvery paper wrapped around the long-awaited shirt, a pasted double sided card that combines black and silver stamping is inside and a combination of subtle contrasts to surprise with elegance.