IVI Collagen

Posted on

Derrick Lin


Creative Agency: SHAO
Project Type: Produced, Commercial Work
Client: IVI Ryo Corp.
Location: Philippines
Packaging Contents: Collagen Drink & Powder
Packaging Substrate / Materials: Vynil Paper, Glass, Foil

Being the first Collagen drink in the local market, they have set the standard of quality and effectiveness by being a rare brand that sources, produces and packages everything in one of the beauty centrals of the world; Japan. Being a wildly successful and wildly sought after brand in the Philippines, a lot of copy cats popped up on the shelves have similar visual cues of the IVI minimalist style brand. They approached us to give a new twist to their Japanese themed/inspired brand and we honed in on finding a new way to express their main key product visual; cherry blossoms.

Looking through many Japanese art, from painting to printing and even sculptures and glass work. We created a unique illustration style that is inspired by Japanese paintings and glass art while giving it a cleaner and modern flair. Keeping it minimal and premium to let the unique illustration style itself carry it on the shelves.

What’s Unique?
We created a unique style of illustration that is inspired by Japanese art of painting and glass work to subconsciously communicate immortalized femininity.