Creative Agency: Unblvbl
Project manager: Anton Bulekov
Designers: Masha Ponomareva, Karen Gevorgyan, Galima Akhmetzyanova, Denis Kalinin, Timur Saberov, Sasha Zagorsky
Illustrators: Armenak Grigoryan, Khadia Ulumbekova
Photographer: George Sorokin
Prepress designer: Anastasia Zelentsova
Project Type: Produced, Commercial Work
Location: Nizhny Novgorod, Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Digital printing
The project “Collabeeration” for the brewery of Rustam Askarov “Malz & Hopfen” has been the first design collaboration in the history of the Unblvbl Agency. The collection includes six varieties of unique beer released in limited edition. For the creation of this set Unblvbl has invited five Russian-speaking designers from around the world whom they consider to be the best. A sixpack has turned into a temperamental and slightly crazy gallery of awesome graphics — a rare and impressive solution for the Russian craft market.
Six contestants, six kinds of beer, absolute creative freedom.