Creative Agency: Brandexpert “The Freedom Island”
Project Manager: Anna Dyachenko
Project Type: Produced, Commercial Work
Location: Russia, Moscow
Packaging Contents: Cookies, biscuits
Packaging Substrate / Materials: White film
Printing Process: Flexography
Vestalia is a brand of exceptional cookies that gives a fine delicate taste, joy and a great mood. Packaging design and identity of Vestalia cookies fully reflects the spirit of our time. It’s bright, rich, having nothing superfluous in it, and the customer’s attention is focused on the product itself.
Developing this brand, Brandexpert designers consciously abandoned the classic for cookies, obsolete images (for example, mills) and the traditional yellow color. The design of the Vestalia logo is beautiful in its brevity: stylish modern typography makes the brand perfectly visible on the shelf, and the scarlet heart clearly points to your favorite product. The basis of Vestalia’s brand identity and packaging design is a bright and vivid color palette. Shades of Tiffany, natural green, sky blue and expressive purple color were used to differentiate products. The macro approach to photography focuses on the product itself, its impeccable quality and natural taste.