Creative Agency: Nicole Ramos Palomares
Presentation Layout Artist: Diane Cadelina
Project Type: Concept
Location: Manila, Philippines
Packaging Contents: Coffee, cakes
Packaging Substrate / Materials: Cardboard, foil, aluminium
Printing Process: Screen printing and digital printing
Coffee Belle is a coffee shop located along West Avenue, Quezon City, Philippines. The design approach is to give the brand a modern and fresh vibe, at the same time to equip Coffee Belle with an identity and new packaging line that can keep staying up to date in an industry that’s constantly shifting.
Modernizing Coffee Belle’s identity through rebranding is a big challenge. It’s new packaging has a direct to the point approach that the consumer can easily understand which can create a more brand experience for Coffee Belle. The use of black, white and red on it’s new packaging and container is very striking and visually appealing.