Creative Agency: M — N Associates
Creative Director: Duy — N
Project Manager: M — Lan
Project Type: Produced, Commercial Work
Client: Angels House Baby Studio
Photographer: Monkey Minh
Stylist: Ben Pham
Location: Ho Chi Minh City, Vietnam
Packaging Contents: Printed and Digital Albums
Packaging Substrate / Materials: Paper, Cardboard, Fabric
Printing Process: Digital printing, Screen printing, Foil stamping, Die cutting
Angels House Baby Studio is one of a unique baby studio in Saigon which is specialized for newborn baby portrait. With their magic hands, it is easily to capture the baby’s rare expression that even parents hard to see.
The task is quite a challenge to create an identity that could be the representation for their unique style as well as get mommy’s love. Therefore, we took the images of their babies’ portraits with a whole lot of different unique expressions and design a series of iconic characters : the potato angels. Starting from the basic expression of newborn like sleeping, we ended up with many more like smiling, grumpy, teasing, crying, etc. Giving the brand not only a great representation for their unique photography but also a sustainable direction to expand the brand.
The house is a great symbol to represent the peacefulness, welcoming, warming and happiness of a family. It also has cloudy texture combining with pastel colours, which is favourite mommy palette, in order to giving the brand a freedom environment like it is when shooting portrait, to be ourselves.