Posted on

Derrick Lin


Creative Agency: IMMER Design Studio
Project Type: Produced, Commercial Work
Client: ARTinSMART
Location: Riga, Latvia
Packaging Contents: Vegetable Chips
Packaging Substrate / Materials: Flexible packaging
Printing Process: Digital printing

Everyone is well aware that beetroot, carrot, turnip and other vegetables are essential for every human being and are uniquely valuable products, but not everyone is fond of fresh, cooked or fried vegetables, and not everyone has time and skills to cook them. The ARTinSMART Vegetable Chips are an indication that vegetables are something very tasty and quickly available, even for the most modern man of all ages and living conditions.

ARTinSMART Vegetable Chips is an innovative product, the production technology of which has been developed by collaborating with scientists and the family business team. All the participants in the experiment truly believed that chips could be made healthier without losing the main element of the classic recipe – baking.

ARTinSMART vegetable crisps are high in nutritional value, vitamins, minerals, protein, fiber, and a significantly lower acrylamide, starch and the amount of oil.

Our ART is to cook SMART!

What’s Unique?
The idea was, to make very special design for special product. We’ve used most of our technologies to create a unique packaging design for each consumer. The MOSAIC “ENGINE” OF AUTOMATIC PERSONALIZATION – technology from HP that automatically generates hundreds, thousands and even millions of unique graphics let us create series of different designs for each flavour of ARTinSMART Vegetable Chips.

An extraordinary product is in the consumer’s hand, unique in the whole world! There’s no other packaging like this!