TOP Barista

Derrick Lin


Creative Agency: AVC | Agency of Visual Communications
Project Type: Produced, Commercial Work
Client: Barista
Location: Minsk, Belarus
Packaging Contents: Coffee beans
Packaging Substrate / Materials: Aluminium pouch

AVC branding agency presented a comprehensive packaging design solution for the two freshly roasted coffee products: “TOP Barista” and “TOP Barista MONO” that were produced at the “Coffee Academy” barista school specially for HORECA segment.

“TOP Barista” consists of six products, each with its own unique taste and ingredients. All of them were produced according to HORECA market demands. Packaging design has been made in minimalistic style with a thoughtful color code for each product in the product line.

“TOP Barista MONO” — meets the latest market tendencies. Three coffee mono-grades from Brazil, Ethiopia, Columbia for those who understand the subtleties of taste. Bright ethno illustrations working as the color code and underlines character for each grade.

Information on packaging is presented as the infographics in order to help barista to work with products and don’t distract from the most imporatnt — coffee making.