Creative Agency: Kalil Macedo Creative Studio
3D Illustrator: Kalil Macedo
Package Designer: Diego Santos
Project Type: Produced, Commercial Work
Location: São Paulo, Brazil
Packaging Contents: Food Supplements, Protein
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, Offset Printing
4PERSONAL, the online consulting of personalized workouts, now has a premium line of supplements: 4NUTRITION. Designed to make your workout even more complete, improve your performance and accelerate your results. The brand has come to renew the market, offering products with exclusive formula and high quality materials. In addition, it brings an innovative business opportunity for you to increase your income and gain your independence.
The labels design was inspired by an old school lettering style with modern elements and strong colors. The project needed to convey the following values to the consumer: strength, determination and confidence.