Creative Agency: CALIPTRA · Creative Studio
Project Type: Produced, Commercial Work
Client: Bodegas Bianchi
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset
Fresh, Youthful and Delicate Packaging
It is a fruity and sweet white wine directed toward a female and cosmopolitan audience. The reference to the contemporary woman is given by the orange color which is far from the pink one worn by formerly princesses. Besides, this color relates to today women’s intense rhythm of life. The illustration of the flowers enhances the feminine character of the composition. At the same time, the white background adds freshness to it.