Creative Agency: Cursor Design Studio
Photographer: Michael Koronis
Project Type: Produced, Commercial Work
Client: MOUSIOU bakery
Location: Larissa, Greece
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Offset
Inspired by the M in the last name of Mousios brothers, Michalis* and Dimitris – the owners of the bakery, and we used it in duplicate to form two concentric circles that create the image of bread.The logo was completed with strict vertical lines, which give the shape of wheat in a distinctive way. The drop of water – a basic ingredient for the production of bread – blends harmoniously into the symbol – a new logo of the Mousios Bakery.
A dominant element in identity is the sieve, used to sift the flour. The sieve gives its place in a unique pattern in coffee cups and their carrying cases applications with respect to the tradition and history of the bakery. The colors chosen are gold, bronze and blue black, the color found on the granite used in the exterior lining of the space that houses the bakery.