Derrick Lin


Creative Agency: Sr Oso Studio
Project Type: Concept
Location: Bogotá, Colombia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital

Hoppy Joe Beer is an Amber Ale that in a glass looks fantastic. The color ranges from red to a dark orange, and slightly cloudy. Its foam is constant and of a medium thickness. As for its aroma, the caramelized presence stands out in the first place, but the fruity notes soon appear. Its balance in terms of flavors is almost perfect. The taste is medium, but like beer it is very refreshing.