MVV Full Moon Season

Derrick Lin


Creative Agency: Bond Creative
Project Type: Produced, Commercial Work
Client: Media Ventures Vietnam group
Location: Hanoi, Vietnam
Packaging Contents: Mooncake
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

In the Vietnamese culture, Mid-Autumn Festival is considered the second-most important traditional holiday after Lunar New Year. On that day, the Moon is brightest and roundest, which means reunion and completeness. With that meaning, making and sharing mooncakes, which is also round shape, is one of the hallmark traditions of the festival.

MVV Mooncakes were designed by Bond Vietnam to share a story of the MVV office-workers who have worked hard and devoted their efforts to their customer’s successes. Illustrations on the packaging show many different scenarios, like viral stories on social media or intricate packaging.

The special design of MVV Moon-cake packaging was created by the combination of Vietnamese Traditional Mid-Autumn Festival’s symbols and inspiration of creative, profound and dedicated people from Media Ventures Vietnam group (MVV).

What’s Unique?
With the requirements of the client, we use high materials in the production of the packaging, including 1200 gsm rigid board and textured fancy paper.

The box is magnet flip, doubled layered praline to make it different from other mooncake packaging. We also use Metalic Silver Ink, UV Spot Vanish and embossing which can help the packaging more luxury.

We also pay attention to every detail in the workmanship to ensure that every box is a masterpiece that complements product perfectly.