Oumuamua Milk Stout

Creative Agency: Hired Guns Creative
Printer: Westkey
Photographer: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, vinyl
Printing Process: Flexo

Driftwood Brewery’s new Oumuamua Milk Stout is named after the first interstellar object to pass through our solar system. Like that tumbling cosmic entity, the beer is rare and marks a first: the brewery’s inaugural use of lactose. We crafted a dark celestial myth melding these elements with those of the beer’s style, conveyed in the label copy and cinematic artwork. We placed our wispy cloud-ringed planet in the mysterious object’s shadow to emphasize the heady implications of its arrival. The intricate megalith is lent threatening speed and technology via long horizontal lines, aerodynamic outcroppings, the hint of light sources and viewports. The custom typeface boasts both ancient and futuristic qualities, adding to the story—eons of dual civilizations at a monumental crossroad. Shimmering holofoil adds authenticity and a sense of spectacle to the galactic fantasy.