Papa & Mamma Cheesano

Derrick Lin


Creative Agency: BQB branding agency
Art director: Alexey Baranov
Designer: Dmitry Kuznetsov
Illustrator: Kseniya Strokach
Copywriter: Tatyana Krents
Project Type: Produced, Commercial Work
Client: Bryansk Dairy Plant
Packaging Contents: Cottage cheese
Packaging Substrate / Materials: Plastic containers
Location: Moscow, Russia

Family branding from BQB: the story of Cheesano Italian couple

Original brands of natural cottage cheese Papa Cheesano and Mamma Cheesano, produced by Bryansk Dairy Plant, appeared on the Russian market. Unusual pair concept is made by BQB branding agency.

Different characters are not just a visual element of design but the image of taste qualities of the product: Papa is traditional cottage cheese, Mamma is aerated, the consistency of which significantly distinguishes it from usual products of this industry.

The product line is represented by three flavors of each type: “Creamy”, “Tomato and paprika” and “With Provencal herbs” are offered by Mamma Cheesano; “Creamy”, “With mushrooms” and “With Italian herbs” are under the responsibility of Papa.

Creation of the concept included naming and package design. Naming is a fusion of the word «Cheese» and the name of Italian commune Cisano Bergamasco, which is located in Lombardy near the southern border of the Alps, the international symbol of dairy production.

The family design concept has appeared in the process of product creation. Each package expresses female and male nature: the restrained Papa is balanced by the temperamental and cheerful Italian wife. However, the “birth” of the children’s brand – Bambino Cheesano – is coming soon.