Creative Agency: Keon Designs
Project Type: Produced, Commercial Work
Client: Chajjed Gardens
Packaging Contents: Planter pot, Seeds, Coco peat
Packaging Substrate / Materials: Laminated Paper
Printing Process: Offset Printing
Planter kit includes the planter pot, coco peat discs, and seeds used for home decor and indoor planting. Such kits with different seeds like Chilly, Coriander, Fenugreek, Basil, Lettuce, Sage, Shepu, Spinach, and Tomatoes were packaged. The role of Keon Designs was to create the seamless designs for the variety of packages.
The upper top surface of the package looks like two leaves blooming over the planter kit which gives an intuitive feel of the plant to the customer and it interlocks to close the package and flattens while transportation making it easy to use and cost-effective packaging product. The two slits on sidewalls of the packaging strip lock the pot and make it easy to handle.
The graphics were kept simple and elegant to give a plant look to the package. The color combination of green leaves with soil patch on top makes it look a plant and the walls were highlighted with green and red depending on the seeds like chilly’s was kept red and spinach was kept green. The typography was calligraphy giving it casual and elegant look. The seed name in Hindi was also given below the main product name and the contents of the kit were highlighted on right.
The planter kit has three main things inside- Pot, cocopeat discs, and seeds. To use the planter kit, we created 4 simple graphical steps on the back side of the packaging for a better experience of the user.
- In comparison with a normal box package, this package saved 30% of the material.
- As per the observations are done, the package revealed the planter pot. So that the buyer can choose the color of the planter and also have a feel of the pot to understand the quality and volume.
- A visual effect of growing a plant through pot achieved through graphics and the interlocking leaves attracts the nature-loving customers towards the shelf in the mall.