Techcombank Calendar 2017 – The Year of Roaster

Derrick Lin


Creative Agency: Bond Creative
Project Type: Produced, Commercial Work
Client: Techcombank
Location: Hanoi, Vietnam
Packaging Contents: Calendar
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Inspired by colorful paintings decorated by Vietnamese families in Lunar New Year festival occasion, we turned a boring traditional calendar of numbers into vibrant pictures tell stories on the wall. According to the Vietnamese 12-year circle of zodiac, 2017 is the year of roaster, the creature is a proverbial mascot to the five virtues – responsibility, fidelity, courage, kindness, and confidence. Feng shui practitioners paint a red Rooster on walls to safeguard the home and bring good lucky.

The design concept is a combination of traditional spirit to be suitable for Lunar New Year atmosphere and modern brand visual languages. We assigned each watercolor painting in per month page to tell a bespoke story of a successful and happy moment of banking user which is a good match with a special day or a notable celebration remarked on the calendar. Developing from the bank’s logo, patterns with slightly different shades subtly appear page over page to decorate as well as evoke the brand.

What’s Unique?
It’s hard to meet the client’s requirement as well as delight their customers, we have to offer an unusual calendar concept approach. Moreover, we struggled with challenge how to moderately convey message that the bank’s key focus are excellent customer relationship and good customer centric services in series of printed pages functionally showing days. Hence, we illustrated the true stories of their admirable customers who achieved their life goals with supporting of the bank officers.