Derrick Lin


Creative Agency: Hills Design
Creative Director: David Hills
Photography: James Horwood
Project Type: Produced, Commercial Work
Client: Kitchen Garden Foods Ltd
Location: Gloucestershire, UK
Packaging Contents: Food on the go – Couscous
Packaging Substrate / Materials: Cardboard
Printing Process: Litho printing

In 2013, we helped bring Wolfy’s porridge into the world. Since then, you might have seen these great pick-up-and-go pots while shopping at Waitrose, or your local Co-op, or even while you’ve been travelling on First Great Western trains.

It’s safe to say that these bold and bright snacks have had great success since their launch, and it’s not stopping there. Our latest work has seen us extend the range to include delicious couscous products, complete with a pot of delicious chutney and / or relish. We wanted to evoke the vibrancy of the product’s origins, so each of the three flavours; Curry, Garlic & Herb and Root Veg, have their own bright colourways to increase standout.

An ornate pattern symbol was then used to help the couscous pots have an identity of their own, without moving away from the wider Wolfy’s range. So, next time you are out, why not pick up a pot? It certainly beats a cheese sandwich!