Derrick Lin


Designer: Jovana Dzols Jelovac
Project Type: Produced, Commercial Work
Client: Cello
Location: Wisconsin
Packaging Contents: Snack
Packaging Substrate / Materials: Paper pouch

The perfect snack food, Whisps are made from just one wholesome ingredient – cheese. The product is aimed for people on special diet avoiding gluten and eating clean. They want the best taste with no preservatives in their food.

Client wanted a fun packaging for a line of crisps made from different types of cheese. Something that would attract all the cheese lovers, mostly the young on the go. For the pouch bag I made an illustrated pattern resembling the product itself. It is the first thing that pops on the packaging attracting the consumer to pick up the product and see more. There is a different pattern color for each bag, so it’s easy to recognize the snack’s type. Clear statements of characteristics around an image of the snack in the center, are the important factor for selling the product. These are written in a catchy way, it’s easy to understand, so the targeted buyer would want this product.