Derrick Lin


Creative Agency: Supperstudio
Creative Director: Paco Adín
Project Type: Produced, Commercial Work
Client: El Corte Inglés
Location: Madrid, Spain
Packaging Contents: Ecological range
Packaging Substrate / Materials: Pouch, carton, plastic

Bio is the new ecological range of El Corte Inglés. A concept characterized by only one background color and a system that allows, throughcolor, to make the differentation among several references of each product family.

A packaging concept that has a strong presence on the shelves while giving dynamism and allows the easy recognition by the costumer.

Supperstudio puts a smile on cereals, vegetable drinks, vegetable creams … to talk to consumers with a closer and renewed tone. A new concept in line with the El Corte Inglés strategy for its food private brands.