Designer: Corinne Ferman
Project Type: Student Project
School: Syracuse University
Course: Communications Design Problems
Tutor: Roderick Martinez
Location: Syracuse, New York
Packaging Contents: Conceptual Pharmaceutical Patch
Packaging Substrate / Materials: Paper, Acetate, Gold Leaf Foil
Printing Process: Digital Printing
Eros: The Passion Patch is a line of libido enhancing patches that women can wear to increase their sexual drive and enhance their sexual experiences. Over 1/3 of women will struggle at some point in their lives with low sex drive, some temporary and others long term, yet on the market today products only exist for men and must be prescribed by a doctor. By using the technology in nicotine patches, the Passion Patch would deliver the drug Flibanserin through the skin to women as a slow-acting libido enhancement making it the first over the counter aphrodisiac patch for women. By taking form in a patch it’s perfect for the modern woman who is on the go and can’t be stopped by low performance in the bedroom. This conceptual project highlights the sex positive attitude our world is finally starting to support and uses cheeky copy and rich tones to set the mood. The Passion Patch with an openness for acceptance and a bit of humor delivers women the help they need with no shame in a simple and sexy way.
This packaging design is unique for a few reasons, the first being that the concept of the project is completely new and innovative; it literally doesn’t exist and especially not in this way. The patches themselves are quite special because of the care and build of the project, the base layer of the patches and interior of the boxes were hand painted in gold leaf foil and then layered with printed acetate to give a clear view of the unique product. It stands apart from other packaging projects because of the forward-thinking lifestyle it supports and the coy, yet casual way that it talks about previously taboo topics.