Derrick Lin


Creative Agency: Orhan Irmak Tasarım
Project Type: Produced, Commercial Work
Client: Pinar
Location: Istanbul, Turkey
Packaging Contents: Kefir Drink
Packaging Substrate / Materials: Plastic bottle
Printing Process: Shrink wrap

Kefir, also known as milk kefir, is a fermented milk drink originated in the Caucasus mountains a couple of thousands years ago. It has been traditionally made in houses until recently. Nowadays it became interest of dairy companies and started to be produced in a wide variety of additions such as appricot or berries. As one of the biggest dairy companies in Turkey, Pinar has entered the market as well. In our design for the brand Pinar, we have resolved the communication hierarchy, which is very intense due to various communication and marketing criteria, with dominant color codes and typography.

Established in 2004, Orhan Irmak Tasarım is the leading branding and packaging design agency in Turkey. To date, Orhan Irmak Tasarim has received more than 50 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.

What’s Unique?
A strong differentiation from the other products in the market is achieved with the help of strong color coding and a simplifed hierarchy of packaging elements.