Uvelka Oatmeal for China

Derrick Lin


Creative Agency: Clёver Branding
Project Type: Produced, Commercial Work
Client: Uvelka
Location: Moscow, Russia
Packaging Contents: Oatmeal
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The grain processor and producer of cereals Uvelka continues to develop its brand in the Chinese market. The People’s Republic of China became the main importer of Russian food in 2016 according to the REC (10.1% of the total food exports from Russia, $ 1.55 billion).

The team of Clёver Branding received the concept for a new brand of oatmeal, designed for the widest audience of Chinese consumers.

Stable and fruitful cooperation of our companies has already led to the successful implementation of many interesting projects. And such a complex and ambitious project as the development of a new brand for the Chinese market was entrusted to the agency by our agency. For us, this is not the first project to develop branding for foreign markets. Our specialists plunged into new cultural layers, studied the features of Chinese visual culture, picked up the appropriate colors of packaging, relevant for today fonts and visual images. Each new sketch of the packaging, each new visual solution was repeatedly tested on real people – representatives of our target audience.

As a result, the exact solution of the task set before us is found – a new, memorable brand that will be understandable for almost every person in China. Bright packaging and positive visual images stand out clearly on the shelves of stores, attract attention and cause genuine interest among buyers.