Designer: Aditi Sharma
Project Type: Student Project
Location: Pune, India
Packaging Contents: Mug
Packaging Substrate / Materials: Paper
Zephyr is basically a premium stoneware crockery producer company. the have very delicate and beautiful products. My idea here is to give an inexperienced experience to the user so, that the can have the feeling of its authenticity, a feeling of organic, natural and handmade. Stoneware pot making is very old and traditional culture of mainly East Asia, there are many folklore and the spiritual stories realeated to it.
the most interesting part is the manufacturing process of the cups, the way clay gets into the kiln and at such a high temperature, how the beauty comes out inspired me a lot. the whole process has its own essence. it just beauty but also a very engineered thing.
Most interesting part of my packaging is the user experience, I changed the complete process of fetching out the mugs from the box and also the way of pursuing the stoneware mugs. I got inspiration from the shell and its pearl. the way we opened the shell and the first glimpse of the pearl we get. My USP is the opening of the box.