Creative Agency: Wine & Shine
Creative Direction: Paal Myhre /Rita Monteiro
Strategy /Copywriter: Rita Monteiro
Design: Paal Myhre
Project Type: Produced, Commercial Work
Client: Sonae MC
Location: Porto, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Cork, Paper
Printing Process: Offset printing
Sonae MC challenged the Wine & Shine team to create a premium wine range for Continente Supermarkets chain. The multi-region brand should have a traditional Portuguese estate feeling, for wines from several appellations, to be sold in the premium price segment at Continente supermarkets.
The wine labels were developed under the umbrella brand Albenaz wines – Family of Great Wines. The range started with five wines named to remind each Appellation singularity and designed with a view from a traditional “Quinta” estate: Escadaria Maior (Major Stairway) for the Douro, reminds the terraced vineyards, Terraço Real (Royal Terrace) honours the unending Alentejo plains, Jardim Secreto (Secret Garden) for the refreshing Vinho Verde region and Table of Honor celebrates the Setúbal Península (a very special location between the Sado and Tagus rivers).