Derrick Lin


Designer: Jon Smith
Project Type: Concept
Location: Manchester, UK
Packaging Contents: Raw fruit bites
Packaging Substrate / Materials: Cardboard

Crush takes the finest raw fruit and nuts and hand crushes them into bite size snacks. Hand-made without any added nasties, there a guilt free snack that aims to make snack eating more exciting and better for you. The idea in the logo is that the ‘crush’ message is implemented subtly through the ‘r’ crushing the ‘u’.

The design of the fruit was all hand drawn using oil pastels with the idea what the fruit was loose and able to work freely with the minimal pack design and blocks of type.