Posted on

Derrick Lin


Design: End of Work
Project Type: Produced, Commercial Work
Client: Russolini
Location: Sydney, Australia
Packaging Contents: Molecular gastronomy
Packaging Substrate / Materials: Tin, Jar and Cardboard sleeves
Printing Process: Offset printing with foil stamps

Danny Russo is a celebrity chef and gun-for-hire in the hospitality industry. Famed for his restaurant L’Unico in Balmain and The Beresford Hotel in Surry Hills, Danny’s business interests had evolved over the years into a truly multi-dimensional hospitality offer. With a number of exciting projects on the horizon, the time had come to clearly define who Russolini is, and what they are about.

End of Work aimed to position Russolini as something beyond just Danny and more of a boutique food service consultancy group where every project carries the chef’s personal touch and is informed by a firm belief that good quality food is essential. Russolini is focused on delivering tailored food service projects and services that make a difference in a client’s operations, branding and bottom line, while also creating satisfying and lasting value to its customers’ dining expectations.

Our work included the brand identity along with a range of packaging of molecular gastronomy products aimed at Chefs and serious cooking enthusiast, a credentials booklet about the products and a fully responsive website showcasing his products, projects and other culinary adventures.

What’s Unique?
Beautifully design based influenced by The Renaissance period with a modern culinary twist.