Designer: Silvia Abruzzese
Project Type: Student Project
School: Academy of Art University
Course: Packaging Design 3
Tutor: Thomas McNulty
Location: San Francisco, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Aluminum cans
Printing Process: Inkjet printing
Temescal Brewery has been deeply shaped by Oakland values: the pursuit of innovation and a spirit of diversification. They believe that beer can catalyze communities and bring people together. This project re-imagines their brand and packaging system. The goal was to create a flexible design easy to manipulate and grow within the variety of beer produced each year.
The inspiration for this design was the vibrant and multicultural community of people that gravitates towards Temescal Brewery. Each beer variety is paired with a fictional character whose image and personality matches their corresponding beer.
The unique feature of these beer are the characters themselves and their personalities matching the characteristics of each beer’s flavor. The illustrations were created after a deep study of the vibrant and diversified community of people that hang out at Temescal Brewery.
- Dori, Amber Ale is bubbly and energetic.
- Dean, Hefe Weissbier is enigmatic and seductive.
- Brian, American Pale Ale is funny but in a quiet way.
- Beth, Honey Lager is friendly and loving.
- Reno, Coffee Porter, is determined and rational.