Posted on

Derrick Lin


Design: Futura
Photos: Rodrigo Chapa
Project Type: Produced, Commercial Work
Packaging Content: Wine
Location: Mexico

“Every time I will feel less and remember more …” quoting these words from Julio Cortázar, what a fortune it would be if we could save good moments, if we could collect them, to be able to relive them again and again. What would be better than to repeat a good conversation among friends, those that are accompanied by a glass of wine, or several of them, those we wish would have lasted a little longer.

Under this premise of gathering friends and accumulating moments, we designed a detachable label in which you can write the people with whom you shared this bottle of wine. We wanted to create something that looked different to what we are used to and that breaks with the standards on how a good wine should look, we used minimalist editorial design that is counteracted with paint strokes that intervene the black and white photography. It pays tribute to one of the greatest writers of our time.

Vueltabajo, a wine that tastes better when shared.