Design: Brandexpert The Freedom Island
Project Type: Produced, Commercial Work
Client: Fosforel (Atlantica)
Location: Moscow, Russia
Packaging Contents: Fish & seafood
Packaging Substrate / Materials: Plastic
Printing Process: Printing, foil stamping
Atlantica is a Russian local brand of fish and seafood. The key reasons for the full rebranding were the desire to strengthen the brand’s position in the market and effectively combine under a single brand a wide range of products. The former name “Fosforel” reflected only the segment of trout (forel means trout in Russian) and did not allow the brand to sell effectively fish of other species, seafood, preserves, etc. The transition to “Atlantica” brand name allowed the brand to comprise the entire product matrix and form a strong brand with a high market potential in the middle-plus segment.
Brand’s identity creates a unique, bright, expressive, and versatile image. A unique image of the golden whale helps to focus on the exceptional quality of the product and at the same time allows the brand to grow and expand the range. Watercolor stripes at the heart of the identity form a unique memorable image of the brand and can be equally used in advertising and packaging design.
The new package design is highly informative and effectively positions the brand in the strategic segment. Professional food styling makes the packaging even brighter and more attractive, allowing the consumer to make a right decision quicker.
The new package design is highly informative, it looks fresher, more natural and appetizing comparatively to a previous design version. So, it sells better.